How to share your QR code.
QR codes are incredibly flexible and can feature across both print and online materials. No matter where your business name appears, place your QR code alongside it.
Your storefront
Footfall is vital to the longevity of businesses like salons and retail stores. However, when staff members are on their feet and attending to customers, it’s harder to schedule appointments in a timely manner. And if potential customers are on the move, they may not have the time to enter your premises to book.
Adding a QR code to your storefront or window dressing is an ideal solution. Customers can scan and schedule from their phones without needing to come in and check your diary. Staff can continue what they’re doing, knowing customers have an immediate route to book your services.
Your audience doesn’t need to remember or note your phone number, email address or Booking Page URL. Convenient, client-friendly.
Business cards
Networking is an everyday activity for consultants, trade professionals and sales reps. Typically working on a job-to-job basis, it’s all about booking the next project.
Business cards are instantly more effective when the recipient is given a route to book. As your QR code has no size restrictions, it can be shrunk to fit the corner of your card. Appointments can even be scheduled at the point a card is handed over, in person 🤝
When a previous client recommends you, they often pass your card on. Immediate access to your Booking Page is important to someone unfamiliar with your services. Leads don’t just see your availability, they’re directed to service descriptions, price lists, customer reviews, and more. A QR code linked to your Booking Page provides a fully-branded view of your business.
POS displays
Meet and greets are what conventions, trade fairs and competitions are made for. Businesses travel far and wide to attract more customers and build their brands.
When you’re bombarded with interested guests, it can be tough to give each one personal attention. By attaching a QR code to your booth or printing it on your point-of-sale displays, you can set up meetings with every lead, during or after the event.
When people are comparing and conversing with different vendors, they’re less likely to wait around for facetime. When you’re in the middle of a demo or answering questions, a QR code allows others that approach to book an initial meeting online. Next time they see you, your time is all theirs.
Vehicles
Contractors, home repair specialists and mobile pet groomers are always on the go. Featuring a QR code on company cars and sponsored vehicles helps boost your business.
When passive customers see your work in their neighborhood, they may want to get in contact. In the case of a roofer, these prospects are hardly going to climb up scaffolding to say hello. But, they might get your details from a branded van or vehicle.
A QR code for booking fits any space, from car doors to lorry curtains. Advertise what you do best and let your audience take you up on it, wherever you pull up.
Marketing and promo items
Cut down how long it takes for a customer to learn about your business and book an appointment. Every business leader relies on marketing being so compelling that viewers remember their services and contact them after.
If you post a flyer, a customer reads it and (typically) has to snap or note your contact details. They could call you on the spot, but perhaps you’re busy. From there, you’re relying on them feeling strongly enough to try contacting you again. That’s if they haven’t gone to a competitor.
By displaying a QR code on print ads like flyers, posters and mailouts, customers can reserve your time as soon as they discover you.
Promotional items used to raise awareness at events, utilized by staff, or gifted after initial consultations are also enhanced. Smart promotions ensure leads remember your name and nudge them to continue the relationship.
We’ve seen incredible results from personal trainers who have added QR codes to water bottles, custom sports equipment and staff clothing.
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Our branded t-shirts have been super important for new customer bookings!
Our new adult beginner group class (Skill level 1.0-3.5) was completely sold out! Thank you to @setmore as we used their new QR CODE software for instant bookings. Our tennis Star head pro @lendalejohnson was a walking billboard because the QR CODE was on the back of his t-shirt!
- Lendale Johnson, Owner of Johnson High Performance Tennis Academy
Lendale Johnson also displayed QR codes for lessons in the NYC subway, around popular tennis courts. This helped his academy capitalize on high footfall areas, frequented by his business’ key demographics.
Your website
A QR code can be placed on any page of your website. You can even include your code in the header or footer, so the option to book is always visible.
When on their laptop, all a viewer needs to do is point their camera at the code and your Booking Page appears on their phone. This unique interactivity can add to the credibility of your service. Customers have a truly connected experience and can engage with your company across any device.
If you repeat your Booking Page URL over and over, or hyperlink to it in copy, it could be overlooked. A QR code is bold and noticeable; your audience won’t need to search for the option to book.
Social media and online ads
Social media audiences often absorb photos and neglect to read captions and profile details. That goes for your followers and users that simply see your posts in their feed.
Display your QR code within the images you post to Instagram, Facebook, LinkedIn, Twitter and more. You can even add your QR code to videos, helping to enhance YouTube tutorials, Instagram Stories, TikToks and more.
Those that view your social posts on laptop can scan it with their phones and schedule an appointment through your Booking Page. You’re not relying on them reading captions to take action.
Further optimize your Instagram posts with a ‘Book Now’ button that links to your Booking Page.
Articles
When potential customers are researching services in their area, they’ll look at what you offer versus your competitors. One way to differentiate your business is to highlight your staff’s expertise using blog posts. An active blog makes your website more favorable to Google, giving it a better chance of appearing higher in local search results.
Not only that, it shows customers that your website is updated and that you’re engaged with the latest industry trends and news. In recent years, it has been imperative for tutors, designers and medical professionals to showcase how well they operate online. Their different audiences now expect the option to meet them in person or virtually. Blog posts showing awareness and accommodation of client needs give your business a competitive edge.
Adding a QR code to valuable articles capitalizes on readership, enabling your audience to book at the peak of interest. Remember to display codes on guest posts or partnered content articles, as well as your own blog.
Emails
Targeted email campaigns help keep the conversation going after first appointments. Many businesses keep CRMs to stay in contact with their customers year-round.
By segmenting your email database, you can send the most relevant updates to the right customers. This includes special offers, introductions to new services, company news, loyalty discounts and more. Emails are also essential when it comes to filling seats at events.
Ensure you add your QR code to relevant email campaigns. Let’s consider a sought-after tattoo artist offering a short-term discount for filling in their own designs. Some customers may choose not to have a design filled. Some may wait on it due to the expense.
If a tailored campaign was sent to a list of 200 recent customers that were on the fence due to expense, the response could be huge. Phone lines could be tied up with people trying to book using the discount. The engagement is great but an independent tattoo artist can’t jump on every call. A QR code linked to your online Booking Page allows clients to book in the background, no calls necessary.
QR codes were actually invented in the 90s. One of the reasons they didn’t see widespread usage until many years later was that convenient mobile tech had not caught up. Now, customers have in-built apps on their smartphones that make scanning simple. And, linked-to websites and content are optimized for mobile devices, encouraging action.
To create quality interaction and get more appointments, ensure you’ve set up a client-friendly Booking Page.
